Swiss Federal Department
of Home Affairs
Two proposed postcard concepts for a Swiss Federal Department of Home Affairs campaign, designed to make people reexamine their attitudes toward disability. The first series depicts a man and woman, whose bodies, when viewed closely, are composed of the names of numerous physical and mental disabilities. When viewed from a slight distance, the words blend together, appearing as a more or less normal photograph. The text on the back of the card translates as, “See the person, not the disability.” The second concept, features the message “Disability is in the eye of the beholder” washed away and unreadable. The same message is embossed in braille; thereby giving advantage to those who can read braille, and leaving the sighted reader at a disadvantage.